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Title:
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IMPORTANCE OF WEB USABILITY TESTS FOR INTERNET MARKETING AND PROCESS INTEGRATION IN STRATEGIC E-BUSINESS PROJECTS A CASE STUDY |
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Author(s):
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Birgit Hämmerling , Dirk Frosch-wilke , Lars Wolter |
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ISBN:
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972-8924-16-X |
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Editors:
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Pedro Isaías, Maggie McPherson and Frank Bannister |
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Year:
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2006 |
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Edition:
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2 |
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Keywords:
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Web usability, Internet Marketing. |
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Type:
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Short Paper |
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First Page:
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187 |
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Last Page:
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191 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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How to measure the quality of a Web site in respect to the aimed strategic objectives and how to test it before its launch?
This case study presents a test method that is often used for validation of Web design and highly reliable as proven in
practice: the Web usability test. This case study goes a step further and shows its suitability as well for validation of
Internet Marketing strategies. In order to reduce the development phase of the Web site launch, the authors claim to fully
integrate the Web usability test into the process of strategic Web site development and of strategic Web sites relaunch. |
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